Video Production Techniques – Painting With Pixels – The Future of Digital Video Production
How do you make video look like film?
Every element of production from concept to finished product has to be approached with innovation and creativity. This means that whether it is a low budget corporate to a high budget film or TV production the quality cannot be compromised. It is only by utilising the latest digital software available and combining that with passion and creativity that you are able to produce something unique, and raise the standard of digital film making.
Through research into the best example of this i have found a video production company called dynomite productions ltd, who specialize in digital grading for corporate video.
It is my belief that even the high standard corporate video can look cheap and formulaic compared to broadcast and film, and this really shouldn’t be the case. What digital video and digital grading allow you to do is manipulate the image to give it a film look, however it also allows you to take this one step further and use post production software as a canvas, so that you are essentially painting with pixels.
By combining this process with things like animation and motion graphics the final product is not what you would associate with low end or even high end corporate video but with broadcast or even film.
The biggest problem that people face is that they think you have too spend a fortune on the camera and equipment. Its true that in general the more expensive the kit the better the quality however for budding film makers out there, its important to realise that the camera is only a tool and the end result relies on how well you know how to use it and also by applying the post production techniques mentioned above.
Another area that is often overlooked in corporate video is storyboarding. Just because the budget is tight dosen’t mean that it shouldn’t be approached with the same level of professionalism that you would a feature film. There’s some great storyboarding software out there that lets you manipulate the lighting and completely construct the scene before any footage has been filmed.
Another area that has a lot of crossover is animation and video production. We have looked into the use of animation with video and have found that there is no set way to combine the two. Different styles of animation for example 3d animation, illustrated animation, motion graphics can be applied to suit different productions. The important factor is knowing the audience and knowing the customer, it is only by doing this that video effectively works both visually and in delivering the right message.
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Dynomite productions are a video and animation production company, creating work for public sector, private sector and broadcast clients.
To see examples of our work please visit: http://www.dynomiteproductions.co.uk/index.php.
Alongside the corporate video we also create work for the broadcast industry Every production is approached with innovation and creativity which is only achieved by utilising different production methods such as animation and digital grading In order to find out more about how video could benefit your company contact dynomite productions for a quote.
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I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.
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Triangle lighting creates spectacular lighting for video interviews. Triangle lighting is just what the name implies, light from three sources pointed at one subject.
Triangle lighting takes a bit more work but the results are worth it. Next time you are watching any show that features lots of interviews, examine the lighting critically. Can you see the halo effect, evidence of a back light? How much difference is there between the bright side of the subject’s face and the darker side? How deep is the nose shadow ? Are the eyes lit clearly? Are glasses causing an annoying glare? Is there a splash of dappled light on the background? Triangle lighting is a common professional technique.
In triangle lighting, you have three light sources.
* Key light
* Fill light
* Back light
The key light should be the brightest of the three. As the name implies, it is your main light. The key light should be placed so it illuminates the majority of your subject’s face, and this usually means having your camera fairly close to the key light. The key light should be off to the side of the subject’s face about 30 degrees.
Your fill light should help do what the name implies, fill in the shadows created by your key light. Generally, you do not want to eliminate these shadows completely, you simply want to make them less dense so the key light should be less bright than your key light.
Your back light gives your subject what is called the “halo affect,” a bright rim of light which outlines the head and highlights the hair. It is very flattering and helps your subject stand out from the background.
Setting your back light can be a bit tricky. You do not want it to create lots of weird shadows on the face so it needs to be relatively dim and focused directly on the back of the head.
Problems with back lighting include glare into your camera and unflattering shadows on your subject’s face or shoulders. In order to avoid those problems, make sure the back light is placed enough to the side so it will not cause glare. To eliminate unwanted shadows, most back lights are fairly dim and rely heavily on barn doors. Barn doors are used to aim the light precisely where you want it and keep it off the places you do not. If you do not have barn doors, use aluminum foil. A special type of black foil is sold by professional lighting companies. It is not very expensive and works better than aluminum foil, but aluminum foil is functional. DO NOT use anything flammable, like newspapers.
Another gadget, called a snoot, works much like barn doors but in my opinion is better for back lights because it is easier to restrict your beam of light to your subject’s hair. A snoot is a black, metallic shield shaped kind of like a cylinder. It has a narrow hole in the front. Placed over the light, a snoot restricts the beam to a small circular one. Snoots are great, but not very common.
Triangle lighting can be modified by adding a fourth light, called a background light. This light is just to brighten up your background and can help add a sense of depth to your shot.
Since a bright background is a no-no (it creates a silhouette) the background light should be fairly dim. When you are watching high quality documentaries, like what is on the History Channel, most interviews are shot with intricate background lighting. The background lights are often colored with color gels and templates are placed over the light to give a dappled effect. Color gels are nonflammable plastic sheets you place in front of your light. They are cheap, effective and come in all colors. Color gels are a great, inexpensive way for a low budget video to increase its professional appearance.
The templates placed in front of light to create a dappled pattern are often made from foil. Rip off a sheet of foil, poke some holes in it and there you go!
Triangle lighting and its variations are perfect for interviews. However, even in the professional world, not every interview rates triangle lighting. Often, interviews are done with only a key light. Sometimes a key and a fill will be used. Sometimes a key and a back light will be used. It is all acceptable and any added light on an interview always looks much better than just relying on natural light. My habit was to light interviews but try to shoot supporting video (b-roll) in natural light.
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Lorraine Grula has been a well-respected award winning video professional for over twenty-five years. (Yeah, that makes her kind of old.) Lorraine has done virtually every kind of video production imaginable and now shares her expertise on the web. Her blog, http://www.VideoProductionTips.com is full of free information and video tutorials.
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